Mirame is a collection of swimwear with a sportswear edge. The brand offers silhouettes that are both fashion forward and sophisticated. Mirame is committed to manufacturing 100% of its swimwear in the USA. The fabrics used in the collection are super luxe American made lycras that provide UPF 50+.
Mirame has received wonderful accolades since its inception. In the 2013, Mirame was chosen from over 1,000 applicants to participate in The Workshop at Macy's, a highly competitive Minority/Women in Business Initiative. That same year, Mirame was selected to participate in Design Entrepreneurs NYC, a program for emerging designers spearheaded by FIT in conjunction with the City of NY. Rounding out 2013, Mirame was chosen as a finalist in Zappos Emerging Designer competition. In 2012, Mirame was the recipient of the LEAP grant, sponsored in part by the Women's Enterprise Development Center.
Mirame suits have appeared across all media channels. The brand has styled TV personalities Heather Thomson of RHNY, America's Next Top Model Molly O'Connell, and Sports Illustrated model Jessica Perez (see press page). The 'Ellen' suit appeared in a NY Lottery Cash Blast Commercial. Mirame suits have appeared in important industry publications such as Swim Journal, and the Best of Swim.
Mirame designer Melinda Huff is a New York native, daughter of a Central American mother, and European father. Both of Melinda's grandmothers were seamstresses, from factory sewing to custom dress making for Zsa Zsa Gabor. At the age of 13, Melinda convinced her grandma Paula to let her step behind the machine. Melinda never looked back. Her path of creativity continued and Melinda found herself living in Hawaii with nothing but her suitcase and sewing machine in tow. She began making swimsuits and selling them to friends and strangers alike on the North Shore of Oahu. After some time, Melinda realized she was in love with stretch fabric, and decided to move back to New York to pursue her dream. Melinda enrolled in FIT by night, and pounded the pavement by day to secure design internships and jobs in the Garment District, right where this story began. Melinda eventually found herself running the sample room and production of famed swimwear designer Norma Kamali. When this chapter ended, Melinda knew she was ready to launch her own brand, Mirame.
Mirame is a direct translation from Spanish. It is a command statement that means "Look at Me." Melinda chose this name because it is confident, powerful, and sexy. When a woman walks down the beach wearing a Mirame suit, people won't be able to help but look.