Mirame is a collection of swimwear that seamlessly slips into a woman’s wardrobe.  The brand offers silhouettes that are both fashion forward and sophisticated.  Mirame is committed to manufacturing 100% of our swimwear in the USA.  The fabrics used in the collection are super luxe American made lycras that provide UPF 50+.

Mirame was founded by Melinda Huff. Melinda created the brand when she saw a need in the market for a fashion forward swimsuit that offered coverage without compromising style. Melinda is a mother of three, and always thinks about how a woman’s body is every changing when designing her swimwear. The brand aesthetic is also informed by Melinda’s multicultural roots. She grew up in a trilingual household with a Latina mother and German father. This combination of flamboyance and restraint is always at play in Mirame designs. Melinda’s own family is multi-racial, and as the mother of girls, she aims to center women of color in many of the brands’ campaigns.

In addition to a cultural mash-up, Mirame is focused on the woman as a whole being. What we wear and how we wear it is, after all, a reflection of how we feel. Melinda’s background in Health and Healing, which she studied as an undergraduate in the Contemplative Psychology program at Naropa University informs all that she does with her hands on work with women. Through the #MeditationMondays series on IGTV, Melinda explores different topics related to women’s empowerment and body dysmorphia struggles. Mirame also has a private Facebook group, called Finding Your Sass in the Salt & Sea, where these topics are explored more deeply.

Mirame is a direct translation from Spanish.  It is a command statement that means "Look at Me."  Melinda chose this name because it is confident, powerful, and sexy.  When a woman walks down the beach wearing a Mirame suit, people won't be able to help but look.